Singapore businesses run on WhatsApp. Whether you run a tuition centre in Tampines, a café in Tiong Bahru, or a property agency in Orchard — customers message you on WhatsApp first. The problem? Replying to every message, every hour, is impossible without a full-time admin.
SG Reply solves this by putting AI in charge of your WhatsApp inbox.
SG Reply connects to your WhatsApp Business number and automatically replies to incoming messages using AI trained on your own business knowledge. Upload your services list, FAQ, or price sheet — and SG Reply answers customer questions the way you would, 24/7.
When a customer asks "What are your class timings?" or "Do you deliver to Jurong?", SG Reply reads your uploaded documents and replies with accurate, business-specific answers in seconds.
Upload PDF, DOCX, or TXT files containing your services, pricing, FAQs, and policies. SG Reply extracts the text and uses it to generate accurate, on-brand replies — not generic AI waffle.
Not every AI reply is created equal. SG Reply scores each reply on confidence. High-confidence replies go out automatically. Low-confidence replies are held back and queued in your dashboard for manual review and approval before sending. You stay in control without being chained to your phone.
SG Reply automatically generates contextual quick-reply buttons based on your knowledge base — so customers can tap "View Pricing" or "Book a Slot" without typing. These are generated from your content, not hardcoded templates.
Every WhatsApp conversation is logged in your SG Reply dashboard. See what customers are asking, review pending approval drafts, and step in to reply manually whenever needed.
For complex conversations, SG Reply can hand off to a human agent. Mark a conversation as "awaiting agent" and it pauses AI replies until you take over — then resumes when you step back.
SG Reply is built with Singapore's SME landscape in mind. Common industries include:
1. Sign up and onboard — create your account, enter your business name and industry.
2. Connect your WhatsApp number — paste your Meta WhatsApp Business credentials (Phone Number ID and System User token) from Meta Business Manager. SG Reply verifies and links your number in under a minute.
3. Upload your knowledge base — drop in your services PDF, FAQ document, or price list. SG Reply reads it and is ready.
4. Start receiving replies — the moment a customer messages you, SG Reply sees it, processes it, and replies — day or night.
SG Reply uses a technique called model racing — it fires multiple AI models in parallel and takes the fastest valid response. This means replies arrive quickly without being locked to a single AI provider's uptime or speed. Models are drawn from a curated list of high-performing free models via OpenRouter.
Messages are batched: if a customer sends three messages in quick succession, SG Reply waits a few seconds to receive all of them before composing one coherent reply — just like a human would.
SG Reply is actively being built. Features on the near-term roadmap include:
SG Reply is designed for Singapore-based SMEs who:
It is particularly well-suited to businesses where customers ask the same questions repeatedly — because AI handles repetition effortlessly.
SG Reply offers a free trial — no credit card required. Sign up at sgreply.com/signup, connect your WhatsApp number, upload one document, and your AI assistant is live within minutes.
Questions? Chat with us using the widget on this page, or email support@sgreply.com.
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